Financial advertising can be rather dry at the best of times. It can also be confusing with so many different products competing for your attention. HSBC Bank Canada wanted to let consumers know that their Advance chequing account allowed customers to earn interest on their minimum balance by placing it into an investment product such as an RRSP, GIC, and TFSA vs just leaving it in a chequing account. Solution To cut through the clutter, At JWT Canada we decided to write a financial opera based on the tragedy of not being able to invest your minimum balance. They then surprised Canadians with a pop-up performance singing about the benefits of switching to a no monthly fee Advance chequing account.
1 in 5 teens is struggling with depression, but what they share on social media are happy filtered images. With Facebook’s new 360 photo technology, we wanted to highlight what’s really going on in their lives. And remind them that Kids Help Phone is a safe place for them to share.
Mazda wanted to remind people of the joy of driving in a summer long social campaign.
We knew that in order to get attention on social, we have to do something different. So we proposed a three-tier social content plan through the summer period. The program involved Mazda issuing a weekly hashtag and developing rich brand content. Influencers then followed the lead and used the hashtag to develop their own engaging piece of weekly content. This eventually encouraged the wider community of driving enthusiasts to share their own inspiring content.
The idea for this activation stems from the insight the people to whom Canada Goose appeals are united by a defining characteristic: they are motivated by a spirit of adventure.
We proposed that Canada Goose hide their jackets in remote places and extreme climates and then using owned media channels tell everyone that we’ve left them there. If they find the jacket, it’s theirs. Simple.
DU - a telecom giant in the arab region - established Anayou, a digital social media platform that aspired to be the next Facebook of the middle east. During its growth phase, we worked with Anayou to develop digital products and engagement tactics to to keep them relevant with their growing target.
Combat (Bait) reaches roaches in the home using a unique mechanism, where it can kill roaches hiding in places hard to reach for aerosols and your average pest control products.
We had to bring the 'reach' benefit of the product to life and engage people with a low engagement product. To do this, we created an entertaining banner that shows the roach sharing your home, but in an inaccessible location, behind the wall.
The payoff? Combat protects your home against even the roaches you can't see or reach. The banner saw high interaction rates during the campaign period.
'Toronto street signs' is a continuing art project that pays homage to the many street corners that are near and dear to countless Torontonians. This project features digital prints of street signs that bring back fond memories of where you once lived, went to school, your first job or whatever gives you the warm fuzzies.