Financial advertising can be rather dry at the best of times. It can also be confusing with so many different products competing for your attention. HSBC Bank Canada wanted to let consumers know that their Advance chequing account allowed customers to earn interest on their minimum balance by placing it into an investment product such as an RRSP, GIC, and TFSA vs just leaving it in a chequing account. Solution To cut through the clutter, At JWT Canada we decided to write a financial opera based on the tragedy of not being able to invest your minimum balance. They then surprised Canadians with a pop-up performance singing about the benefits of switching to a no monthly fee Advance chequing account.
1 in 5 teens is struggling with depression, but what they share on social media are happy filtered images. With Facebook’s new 360 photo technology, we wanted to highlight what’s really going on in their lives. And remind them that Kids Help Phone is a safe place for them to share.
Bayer already holds a valued top of mind position for its ‘over the counter’ yeast infection treatment - Canesten. They wanted to continue reinforcing this with a series of relatable posters that were simple and stood out in a cluttered pharmacy /retail space.
The quick service restaurant business can be a challenging landscape to stand out in. From the onset, Mucho Burrito has positioned itself as an ‘authentic Mexican brand' that doesn't take itself too seriously. It was exactly this attitude that made the brand communication so much fun to work with and develop over the years.
Career Junction - A South African based recruitment company was looking to enter the middle eastern market and wanted to develop a series of print ads that could also be used as posters. We came up with the positioning of 'Put your skills to better use'. I illustrated the artwork and since its inception, this visual has become widely distributed on Reddit, 9gag and other viral sites sparking amusing chatter about grocery lists.
'Toronto street signs' is a continuing art project that pays homage to the many street corners that are near and dear to countless Torontonians. This project features digital prints of street signs that bring back fond memories of where you once lived, went to school, your first job or whatever gives you the warm fuzzies.
Greenpeace India launched an aggressive online campaign to ban incandescent bulbs to mitigate environment damage. I designed this poster which found its place on the pages of Communication Arts.
Furthering the relationship that i had developed with Greenpeace, i produced a direct mailer campaign to help spread the word about dangers of global warming.
Combat (Bait) reaches roaches in the home using a unique mechanism, where it can kill roaches hiding in places hard to reach for aerosols and your average pest control products.
We had to bring the 'reach' benefit of the product to life and engage people with a low engagement product. To do this, we created an entertaining banner that shows the roach sharing your home, but in an inaccessible location, behind the wall.
The payoff? Combat protects your home against even the roaches you can't see or reach. The banner saw high interaction rates during the campaign period.