Incomprehensible Type
Another one of my aptly timed conversation with muqeem while waiting for the girls to show up at the boardwalk parking lot. This time our ramble went on about for an hour and a half about the importance of layout over content and vice versa.
The big fan of 'Typography' and 'Layout' that i am, i find myself arguing till the end that 'Content' is secondary to its layout.
I have been taught otherwise and instructed to hold precious 'the message, the content and the body of information' .... but i realize that today information moves at an extraordinarily fast pace. However, the recipients of the same move at twice the pace, which makes it almost impossible to attract them to boring gray matter. It has become a challenge to make an audience take notice of a body of text and therefore it has to be presented rather intelligently to make the audience stop and take notice.
I guess, we also tend to forget that over the many years of reading and writing, man has developed a recognition of even the most obscure letterforms faster and efficiently. It doesnt matter if the tagline to the audi ad is written in reverse or lopsided, the message will and does get through as easily as it would when written in its conventional and correct form.
So yea Muqeem - there you go, thats my side of the arguement... thanks for bringing up another one of those conversations.
No comments yet.
No trackbacks yet.