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Whats that phenomenon called ?

Creative Boutiques: Alok Nanda & Co, Chlorophyll Chalk Out Expansion Plans

Thought this was a rather interesting link... whats with this sudden upsurge of brand consultancy firms ?... is it just me? or is this really becoming a trend?... actually i think its just me. On that note, does this phenomenon have a name - the phenomenon where the more you look around the more you see the things that you have been reading/thinking about lately.

Will add more to this post later tonight maybe...