Arrrrghh !! the next time i get a ‘detailed’ brief that says ‘the design has to be modern and include points as discussed ‘ – i am literally going to poke myself in the eye. I dont get it !!!

I just dont get how every design brief conveniently highlights Priority as HIGH and Quality as BEST every single time ! Moreover, why are those fields even filled when there is only one job in the studio !? I dont get it !!!

Why is there zer0 budget for every job ! I dont get it !!!

I DONT GET IT !! some kinda voodoo esotericism of the ad business here… i suppose ?
argh thooie !