The annual advertising tradition calls for cubs (creatives under the age of 28) to be set loose from their den away from the papa and mama creatives and asked to go and fight it out head to head against other ferocious cubs in a battle called the ‘Young Lions Creative Competition’.

This year, it was my turn along with four others from the TBWA den. The topic for this year was ‘ROAD SAFETY’ (predictable and typical yet a toughy)

6 Hours, 25 scribbles, 3 potential good ideas and numerous bad ideas later, Melvin & Raj on table#12 had this to offer.

Body Copy reads: Speeding is murder with a license. Slow Down