Last night, I chanced upon this link (click here) on a third party orkut scrap and till that time i hadn’t heard about the brand Carmex Lip Balm. Between now and then .. i have indirectly told over 20 people about it. Multiply that by another 20 and in 40 hours you have informed atleast 400 people about Carmex.

0 to 400 in 40 hours ain’t no bad deal … thats Absolute Viral Marketing folks! :)

Here is a little more for the road www.carma-labs.com