Waited for a whole year to release this ad… so finally here it is in this morning’s paper (Khaleej Times). A Big shout out to Sakib, Sandeep and Blair for getting this ad out – Thanks guys! but on a more serious note to every smoker reading this, Please QUIT SMOKING! it can’t possibly be worth the price

Headline reads: Listen …to your lungs
Copy reads: Chest pain, difficulty in breathing and coughing up blood are the first signs of lung cancer. To quit smoking before it’s too late, visit www.cancer.org.
Click on ad to see in full size.

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In a rather aimless rummage around the attic which is my hard drive… i came across this identity that i designed quite a few months ago. For a total lack of intelligent content that this blog of mine has become… here is another sorry excuse of a post intended to buy both time and patience until further notice.

Think i’ll keep on with the rummage … i smell oil :) Will blog with images of me posing in front of the spewing geyser – i promise :P

Tell you what? you keep your fingers and toes crossed and all that voodoo stuff that you folks do .. and i’ll share the pot of gold right down steven with ya! deal ? :P

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That time of the year again… Bassam and i teamed up to represent TBWA\RAAD at the Cannes Young Lions. Despite all our speculations that the brief in question would be Global Warming, we were expectantly dissapointed when it turned out to be a ‘Call for donation to UN’s World Food Programme. BUMSAC !!

8 hours later, a stressed out art director and a trigger happy ideator (with a case of unexpectedly varying level of blood pressure) produced these two press ads.

Not overly happy with what we came up with but must admit that this time round we were sharper and more polished than last…. We’ll get there eventually :)

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