Finally after months of relentless adjusting, tweaking, writing-rewriting copy and emails with Gene Hashmi of Greenpeace India, we were able to get this press ad released in this mornings ‘Emirates Today’ (page07). It’s a call to ban the incandescent bulb and switch to compact fluoroscent bulbs in an effort to control our climate crisis.

Headline reads:Ordinary bulbs are killing the environment
Copy reads: Just one simple act on your part can stop the climate crisis: switch to Compact Fluoroscent Lamps. Find out more at www.banthebulb.in

Click on ad to see in full size.

Special thanks goes out to the team – Bassam Doss, Sandeep Fernandes, Sakib Afridi, Blair Currie and Jimmy Poon (of Arab Media Group). Thanks for making it happen eventually

Every once now and then you come across a piece of writing, a quote, or an interview that just makes you smile, take a deep breath and go “Wow!”. Ladies and Gentelmen of the fraternity, i just read David Droga’s interview and its a ‘must read’ when you have just had that ‘another brilliantly potential award cannes winning idea’ thrown into the can.

Here are a few things that i thought was very aptly put by the man himself.

David Droga on the ‘Profession of Advertising’

“This is such an insane profession, we’re used to things dying around us, we’re used to falling in love with things that are not going to see the light of day and we have to build up this resilience. I always say, if we were in any other profession I would get out of the business.”

David Droga on ‘motivation’

“…a really surreal mix of ego and insecurity – you have this thing where you stare at a pad and go, “Well I’m f*cking great. I’m going to write something great.” And this other little voice says, “Well, what if you don’t?” And that’s what makes you work until 2 or 3 o’clock in the morning.”

David Droga on ‘leadership’

“..But if I’m going to tell someone to work a weekend, or expect them to work through the night, you can’t do that and then say, “See you I’m going for dinner.” They just don’t believe in it. They should see you working your *ss off. They should see you sweating things. They should see you taking things personally. I believe that. I just don’t think the higher you go, the cushier it should get.”

David Droga on ‘Creative Directors’ .. ( i love this one )

“…some Creative Directors they take all the best briefs for themselves. I think this is a waste of time, just go back to being a writer or an art director, or some Creative Directors get so upset that they have to put their name on it, so they might change a word or one little thing or make a suggestion and then want their name on it as writer or art director. That is so petty.”

David Droga on ’success’

“I always constantly try to do something that’s better and improve. If there’s a personal mantra of mine, it’s “Live up to your own expectations.” That’s how I live my life. Live up to your own expectations and don’t be a d*ck.”

Click here to read the interview