‘Ban the Bulb’ Ad release for Greenpeace India

Monday July 30th 2007, 10:56 am . Filed under: Advertising,Design,Dubai

Finally after months of relentless adjusting, tweaking, writing-rewriting copy and emails with Gene Hashmi of Greenpeace India, we were able to get this press ad released in this mornings ‘Emirates Today’ (page07). It’s a call to ban the incandescent bulb and switch to compact fluoroscent bulbs in an effort to control our climate crisis.

Headline reads:Ordinary bulbs are killing the environment
Copy reads: Just one simple act on your part can stop the climate crisis: switch to Compact Fluoroscent Lamps. Find out more at www.banthebulb.in

Click on ad to see in full size.

Special thanks goes out to the team – Bassam Doss, Sandeep Fernandes, Sakib Afridi, Blair Currie and Jimmy Poon (of Arab Media Group). Thanks for making it happen eventually :)

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4 Comments

http://www.tysonice.blogspot.com tys

cool ad…personally I hate florescent lite, its too damn bright and makes me look more ugly than I already am….whn the environment is finally killed, u can use me as the tombstone…
http://dailyrium.wordpress.com/ Sreejith

brilliant idea and very well executed!
http://www.dxb729.com Omran

Altho I am “anti” fluorescent, I love the spot light quality… way better.. Lately the industry have changed and made the fluorescent competing with normal bulb light quality. Cool Ad :D
Omran
http://www.dxb729.com/2007/10/27/kill-all-bulbs/ dxb:729 » Blog Archive » Kill All Bulbs

[...] Ban the bulb! Just one of those days that I am trying to be GREEN. Too many ideas I’ve got but so much time to give. The lest I can do is search for simple topics and share it with you guys. I am trying to find things in our daily life that I can change today, and make it happen. By killing the bulbs and replacing it with compact fluorescent. Don’t be fouled by the cheep blue’ish light, there are some good quality fluorescent which gives the same yellowish light ambiance and keeps the space bright and comfortable on the eye. artjar [...]