30Jul/073
‘Ban the Bulb’ Ad release for Greenpeace India
Finally after months of relentless adjusting, tweaking, writing-rewriting copy and emails with Gene Hashmi of Greenpeace India, we were able to get this press ad released in this mornings 'Emirates Today' (page07). It's a call to ban the incandescent bulb and switch to compact fluoroscent bulbs in an effort to control our climate crisis.
Headline reads:Ordinary bulbs are killing the environment
Copy reads: Just one simple act on your part can stop the climate crisis: switch to Compact Fluoroscent Lamps. Find out more at www.banthebulb.in
Click on ad to see in full size.
Special thanks goes out to the team - Bassam Doss, Sandeep Fernandes, Sakib Afridi, Blair Currie and Jimmy Poon (of Arab Media Group). Thanks for making it happen eventually 
August 13th, 2007 - 03:36
cool ad…personally I hate florescent lite, its too damn bright and makes me look more ugly than I already am….whn the environment is finally killed, u can use me as the tombstone…
October 10th, 2007 - 07:58
brilliant idea and very well executed!
October 27th, 2007 - 05:39
Altho I am “anti” fluorescent, I love the spot light quality… way better.. Lately the industry have changed and made the fluorescent competing with normal bulb light quality. Cool Ad
Omran