This one took a while to put together as well. In one of our environmentally concious brainstorm sessions, Bassam whimsically mentioned what the year would be like if we had no winter and that was the beginning of an idea that would take the rest of the year to take shape. Thanks to Sandeep’s critical analysis, Bassam’s brains, Leigh’s wasta and Kishore’s nimbleness, this direct mailer finally came together just the way i imagined.

Greenpeace Lebanon eventually requested more mailers for distribution to CEO’s and key decision makers in the industry who would be instrumental in minimising carbon footprint affecting the environment.

And we strive yet again to make the world a better place

Here is an ad that took me way too long to produce and put together considering the simplicity of the idea. Sometimes it takes a while to sort things out when you keep listening to too many people. Must admit that Sakib’s suggestion of using an older woman did sound repulsively out of place at first, but the ‘Tejal ‘n Anil’ duo eventually made it pop. So, Thanks guys!

Photographer: Tejal Patni • Producer: Sarita Thanwani • Makeup: Sophie • Model: Gail • Retoucher: Anil Paleykar (Frog)

The evening was most definitely ‘not’ a roar for us… but i think we purrrr’d pretty well. Four bronzes in the back pocket is most certainly not a grand entry but i’ll cross my fingers for the other shows and ‘meaow’ for luck.

Carrer Junction
Bronze Outdoor (2 more in the same campaign)
Credits: Sakib Afridi, Rishi Chanana, Abraham Varghese and myself.

Greenpeace
Bronze Press
Credits: Bassam Doss, Sandeep Fernandes and myself.

Now i’m off to practice my ‘roarrr’ so shout back if you can hear me.