There’s a thing in my pocket

23Sep/080

There’s a thing in my pocket

Just remembered a brilliant ad for the Nokia N95 this morning. Love the VO. Love the script. Love the texture. Love it Love it Love it !! Sigh!! what i wouldn't do to concept a piece like this ?

What i find really awesome about this concept was the way they went 360degrees with it - all the way from encouraging user generated clips to competitions and blogs. Not to mention, the occasional spoofs that goes like 'There's a thing in his pocket, and now its mine!!' - Hilarious!

Here is the original script;

There's a thing in my pocket
But it's not one thing, it's many.
It's the same as other things
But exactly like nothing else.
It has an eye and an ear.
It shares what billions hear and see.
It's not a living thing
But if you feed it, it will grow.
It can rally the masses.
It can silence the crowd.
It can speak a thousand words
But it has no voice.
It can find you the places
So you can get lost.
And it can let others feel
What you've just been touched by.
There's a thing in my pocket
But it's not one thing, it's many.