About a month ago, Bert and Annie Sue recommended a book called ‘E by Matt Beaumont‘.. HILARIOUS and INSIGHTFUL TO THE CORE! is all i have to say. Just thought i’d pick a bit from the book to share here. This is the bit where Daniel Westbrooke (Head of Client Servicing) sends an email to Katie Philpott (intern), briefly telling her about advertising and ‘who does what’ in an agency.
I know that the next post in queue was going to be dedicated to how awesome me and my writer were at the ‘Dubai Young Lynx 2009′
But i am forced to digress and crib about a depressing brief i found laying on my desk this morning. It was for the lack of a better word – CONDESCENDING!! – a brief that required me to design a poster urging mall shoppers to wear respectable clothing!! Now don’t get me wrong… i don’t usually consider any project as ‘beneath me’ and i have been charged guilty on numerous accounts as being the eternal optimist who sees a fluttering potential in mostly every shitty situation.. but somehow i considered it purely offensive and borderline insulting when i was asked to replicate an existing artwork for which we were missing our very own digital files. NOW THAT! IS BENEATH ME!
Anyway.. the drama queen within me found peace at the thought of ‘taking the piss’ !! mwahaha! If you can’t beat em – join em, is what they say ???
The call against ‘indecent exposure’ turned into a support for ‘decent exposure’ and i was calmed by the sound of my own brain giggling at these silly little figurines wearing these modestly shaped designer shopping bags. I mean after-all, if you can’t show any skin – you may as well wear the damn bag yea ??

Click on the image to see it BIG!
Hey! what’s up folks ?
Clearly i’ve been on a bit of an involuntary blogging sabbatical (thanks to Mr.Mali Shous that crept onto my server files). Anyway, the room is all clean now and I have made peace with Google, Facebook and Twitter after convincing them that i was not a hacker with an agenda to spread my binary germs around the world wide web.

SO!! Moving on…. i’ve tried to repackage and reorganize this blog a little. I added the following:
- Floating menu on the top takes you across linearly to the other sections of the site other than this blog.
- Iphone+Blackberry compatibility added
- Tweet Status on the sidebar
- Recently clicked photographs updated by rss.feed on the sidebar
Regarding my posts henceforth, i am going to be desperately shameless and will blog about everything from sensational-office-politics, trivial-epiphanies, ego-boosting-’pat.on.the.back’-moments to current events and matters of world economic stability. So, no matter what – you’ll get it all here and if you don’t like it, just BtB – Blame the Blog!
Coming up next:
Dubai Lynx 2009 celebrates the young creatives of the year – Jex and me !!