I’ve been wanting to put this one together forever.. actually No.. am lying!
I’ve been wanting to put this one together ever since i watched the scene in Madmen where Ron Sterling (John Slattery) walks into Don Draper’s office (Jon Hamm) where suited creatives sit in admiration over Volkswagen’s legendary ad ‘Think Big’. The creatives point to the ad and say ‘This is Advertising!’ to which Ron says ‘ you want to know what advertising is? it’s 99c. That’s advertising!’ HAH! Super!

So around “arvo” yesterday, Jex raises his head above the little black partition that separates our desks and says enthusiastically in his stoner subdued voice – ‘Duude! have you seen the new Melbourne rebranding?’ I always find it quite funny how he gets so charged when he finds something about Melbourne. I suppose its natural! Anyway, this time Jexy’s big aussie find was of special interest to me as well.

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