MasterCard #oldestrivalry campaign
Canada’s longest running and most famous sports rivalry is between the Montreal Canadiens and the Toronto Maple Leafs. With both teams scheduled to play in the Oct 1 season opener, anticipation was at an all time high.
As sponsors of both teams, MasterCard Canada wanted to celebrate this long time rivalry and their season-opening game.
To do this we asked the fans to share their heckles with us. Then, with the help of two barbershop quartets we turned the heckles into old time tunes to harken back to the early days of the rivalry. Next, we shared these videos on MasterCard Canada’s social networks in both French and English. We even created a real-time dialogue with fans, addressing the game’s ups and downs, as they happened.