Beldent chewing gum commissioned this social experiment which is now going viral. At the Museum of Contemporary Art of Buenos Aires, a slew of twins were placed around a room. One twin was chewing gum while the other simply sat motionless. When asked questions about the twins, nearly 70% of visitors reacted more positively to the one chewing gum.
Read more at http://www.viralviralvideos.com/2014/06/20/identical-twins-chewing-gum-experiment/#DEs4crZFTvCsIb6B.99