There’s a gritty, glamorous, give-no-fucks beauty about not only being imperfect … but flaunting it with abandon. That’s the refreshing message behind “Go With the Flaw,” a short film created by Publicis Italia for Diesel.
You’ve got sweaty bodies, incomplete roads, roughed-up cars, poorly cut film. And amid all that, there’s a menagerie of weird human beauty—freckled bodies with faded tattoos, braces, unibrows with a hint of lady ‘stache (à la Frida), spasmodic movement, cross-eyed women.
It’s all framed in a world that perhaps suits the times—corroded, crumbling, riddled with poverty. And the person Scotch-taping every last scene into place has a surprising flaw of his own.
Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other items piled in the middle of the small store. It definitely wasn’t a place a fashion brand that wants to be taken seriously during New York Fashion Week would dare be found.
But Diesel saw it differently.
The brand worked with production company Rival School Pictures and creative agencies Publicis New York and Publicis Italy to secure prime real estate on Canal Street and open a fake store Thursday selling what appeared to be knockoff apparel.
This Valentine's Day, share the love for your one and only…that's actually a burger…available in 3 sizes.😜 We're celebrating the love with the Bling Mac—a prize for the fan who tweets @McDonalds with the most creative, fun vows of Big Mac burger love in the #BlingMacContest!
The Social Swipe is the first interactive billboard to accept credit cards, making donating easier than ever before. A credit card swipe through the poster donated 2 euros to MISEREOR and triggered an interactive experience: the card cut a slice of bread from a loaf, illustrating that the money donated was providing a daily meal for a family in Peru.
Whole Foods has released a series of quirky ads in a bid to show off the grocer’s array of offerings, like its in-store wine bar and plethora of gourmet cheeses.
Created by MullenLowe LA, which won the the Austin-based company’s creative account in October, the campaign uses humor to illustrate what a typical Whole Foods shopping experience might look like in a series of 15s spots.
Agency - MullenLowe LA
Limitations can be opportunities
Really interesting how the father daughter duo became the basis for the narratives for the idents on BBC one.
We got together mobile operators, content providers and our brands to create The Kan Khajura Station.
To join us all they had to do was give a missed call to a number, and we would call them back with jokes, music, Bollywood songs, and advertisements from our brands.
With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence.
The video above showcases the campaign and how through a single mobile website, tempting people to hit the ‘Airplane Mode’ button, instantly triggering a countdown for 60 seconds of silence. Before adding your minute to the global minute of silence tally. Well played McCANN Kuala Lumpur.
JUST PURE GOLD! Nothing more to say!