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Raj Gupta

Art Director + Illustrator

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The Other Side - Honda

While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done.

Click here: https://www.youtube.com/user/HondaVideo/OtherSide

Source: https://www.youtube.com/user/HondaVideo/Ot...
Wednesday 11.12.14
Posted by Amritraj Gupta
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Raj Gupta - (647) 997 5806 • amritraj.gupta@gmail.com