We got together mobile operators, content providers and our brands to create The Kan Khajura Station.
To join us all they had to do was give a missed call to a number, and we would call them back with jokes, music, Bollywood songs, and advertisements from our brands.
With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence.
The video above showcases the campaign and how through a single mobile website, tempting people to hit the ‘Airplane Mode’ button, instantly triggering a countdown for 60 seconds of silence. Before adding your minute to the global minute of silence tally. Well played McCANN Kuala Lumpur.
JUST PURE GOLD! Nothing more to say!
The company is rolling out new hardware today called the Dash button that promises to solve these scenarios. It’s a small physical button that you can stick wherever, and press when you want to order more of something. Need more diapers? Hit the diaper button. Need more toilet paper? Just hit the toilet paper button. Find yourself running low on mac and cheese, razor blades, Gatorade, or laundry detergent? There is now a button for each one of those things. The future where you can just be lazy and spend money with a push of a button from Amazon is here, and it’s very real.
When NASA first joined Soundcloud back in October, sample-minded musicians everywhere took notice. Suddenly, there was a vast resource of rocket sounds, radio transmissions, and otherwise space-related audio tracks from the NASA archive. Now, we're starting to see some of the music that's come out of it. This four-track EP from Bad Panda is built entirely out of NASA sounds, with the fuzzy rocket roars serving as kick drums and radio whines turned into remarkably poignant leads. The artists were only allowed to use sounds from the NASA archive, so every sound you hear started life in the archive, however crazily it was pitch-bent and processed in between.
Since NASA's tracks were uploaded under a non-commercial Creative Commons license, anyone's free to remix them — although Bad Panda has to give the resulting remixes away for free. If you want to try your own remix, just head to NASA's Soundcloud page for more rocket engines to sample.
good technique to keep in mind
Swedish pharmacy Apoteket launches tummy campaign. What is it like to work in the tummy? This is a documentary from the inside. We talk to the managers of the Stomach, Intestines and Rectum to get their view.
A small CPG/FMCG company called Proctor & Gamble have recently taken on self-esteem in an excellent effort for Always.
“Like a Girl” is a video that raises an objection with the age-old expression being used to express a weak and lesser form of anything from running, to sport to fighting.
The point of tension is captured with a simple question: “When did doing something ‘like a girl’ become an insult?”
While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done.
Click here: https://www.youtube.com/user/HondaVideo/OtherSide
Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually.
Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, meaning your boss might just not notice you posting status updates and using FB chat while hard at work! Ok, so that probably doesn’t apply to most people who read this blog, but I’m sure you can picture it, we’ve all got friends who need this!